Laura Willoughby 140km in 140 swims

The Drinks Trust turns 140 this year. One hundred and forty years of quietly getting on with supporting people in the drinks industry when they need it most, since 1886. That makes it one of the oldest benevolent organisations around.

Today, their work goes far beyond financial support. They help people build and sustain careers, and offer vital services around health and wellbeing, from mindful drinking and sleep to mental health support.

Not every industry is lucky enough to have a benevolent organisation like this. Ours is - and we need to make sure it continues to thrive.

Our Trustee Laura Willoughby is setting herself a challenge. She’s repeating my 2008 swim, when she swam in all 109 local authority pools across London, and then pushing it further: 140km in 140 swims - using multiple pools and swim spots. Local leisure centres, outdoor pools, the sea - if there’s water, she’ll get the distance in.

Got a pool you love? Let Laura know and she’ll come and join you for a swim 🏊‍♀️